Sunday, July 02, 2006

Lip Service?

MySpace advertising policy is allegedly going to be altered to target appropriate age groups. Does that mean they haven’t been properly targeted?

For instance, ads for mature online dating sites will not be presented to minors. This would be exemplary except their newly appointed security czar suggests there are no current age verification systems available.

How can you target age appropriate ads if you can't verify the age you are targeting? Is it just lip service or is it talking out of both sides of your mouth or the best they can do? Decide for yourself, read about MySpace’s new enhanced safety features.

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